Audio Visual archives operate within a framework of contractual and copyright laws.
We are in the midst of an intellectual property
gold rush. Thousands of fortune-seekers are trying to stake their claims to
promising territory, existing claims-holders are seeking increasingly
aggressive means of defending their claims, and the original owners are often
being ignored. Scholars and enthusiasts whose work uses intellectual property,
and archives and libraries that store it, are largely bystanders in this
goldrush; but they are profoundly affected by it. In this paper the
author is going to discuss the notion that audiovisual archives operate within
a framework of contractual and copyright laws.
DEFINITION OF TERMS
The web definition of the word copyright is the
exclusive and assignable legal right, given to the originator for a fixed
number of years, to print, publish, perform,film or record literary, artistic,
or musical material. Audiovisual archives according to Mutangira V (2011:4)
refers to either the institution that keeps archives in audiovisual media, or a
collection of audiovisual holdings at an institution. They encompass moving
images both film and electronic, audio-slide presentations, radio and
television, still photographs, video games and anything projected on screens.
Mutangira V (2011:5) says audiovisual archive can also mean the field which
embraces all aspects of the guardianship and retrieval of audiovisual
documents, the administration of the place in which they are contained and the
organization responsible for carrying out such functions.
It is indeed true that audio visual
archives operate under sound legislation. According to Kofler (1991:i-2) many
countries have laws about importing and exporting audiovisual material.These
are concerned mainly with ways of waiving or imposing taxes, but not with the
collection and preservation of the national heritage From a survey conducted by
Kofler (1991) what is evident in most countries is that either there is no
legislation at all for audiovisual archive operations, or the fragile threads
of general legislation that may exist are piecemeal and applied second hand and
often improperly to audiovisual materials.
The overall conclusion by Kofler
(1991) is that there is a need for comprehensive legislation from the very
moment an archive is planned or created. This legislation should: refer to all
pertinent international and regional conventions; take cognizance of the Unesco
Recommendation, citing it where appropriate; provide the statutory basis for
the creation of a national archive, its financial support, its responsibilities
and obligations including legal deposit, copyright in its widest sense yet also
providing for access to and copying of audiovisual archival material etc.;
relate the above to the ultimate objective of collecting, safeguarding and
preserving the cultural heritage in audiovisual form.
There is a need for a law which
protects performers when it comes to the management of audio visual archives
.According to Seeger (1992) there is a need for a law which protect performers
in the management of audio visual archives. Performers’ contracts encompasses a process and
protection for both sides of the agreement. The process ensures that both sides
agree on issues ranging from ownership of rights to compensation before production
commences; protection ensures that the expectations of both sides can be satisfactorily
met. Before commencing with an overview of specific aspects of performers’
contracts, it may be worthwhile to briefly examines why performers need
contracts; the question of who is a performer and whether all productions are
created equal; the relationship between neighboring rights and contracts; the difference
between contracts and collective agreements; and the international nature of
audiovisual production.
According
to Sand (2012) to transfer rights, the artist must possess the rights to the
performance. This may not always be the case. A performer might record material
belonging to another group, and thus not have the rights to transfer to the
collector. The artist recorded must be able to transfer to the collector the
rights he or she requires for his or her project. A law must protect these
rights.
The
collector needs to have the artist agree to not only make the recording but
also to agree transfer to the collector the rights needed for his or her
purposes. This usually means "for personal research use," but should
also include "to deposit into an archives for preservation and future
consultation." It would be wise to include "and for publication in
print, or other media" as well. If the conditions are not agreed to,
either in print or on the recording itself, it is often difficult to get them
later. The collector should also find out if the person being recorded is able,
within the local knowledge system, to give the rights granted with the
recording. The collector should also note reservations--such as "people
can listen to this song, but it can't be used for profit, because our church
doesn't allow that" or "you can't publish this without coming back to
me for permission." These restrictions should be noted when the recording
is made, and noted when it is transferred to any institution or individual. All
these requirements must be protected in an Audio visual archives law.
The other
law controlling the management of audio visual archives is the Copyright and
Neighboring Act. According to Matangira V.(2011:54) copyright, is the right to
copy,is the mechanism for regulating the control and exploitation of
intellectual property.It recognizes that the curator of an artistic or literary
work has a right to control its subsequent use and duplication, including its
commercial exploitation, for a defined period.In many of the cases, the
archives holds custody, public access and viewing rights, but not copyright.
The principles
enshrined in copyright is that creators of audiovisual works should enjoy the
benefits of creation and legally protected against unfair exploitation of their
works by others. This arrangement also gives the creators the right to license
certain restricted acts such as copying, public performance and broadcasting.
There is
also the issue of moral, access and privacy. These rights impinge on the
concept of intellectual property. The moral right of access to a public
collection may or may not have legal force but is usually assumed to exist.
Questions of whether citizens have the right of free access to national
heritage are often raised. In most cases laws exist to regulate access and
privacy to audiovisual archives.
There is
also the issue of legal deposit. Mutangira V (2011:55) says the legal deposit
principle ensures that printed materials including audiovisual archives must be
deposited with the national archives institution as a national heritage.
However, because of high production costs in many of the audiovisual media, the
procedures tend to resist mandatory legal deposit, but some do appreciate the
benefits of archiving for the future generations.
Summary
The
author had discussed throughout the paper that audiovisual archives operate
within a framework of contractual and copyright laws.The author had mentioned
the copyright and neighbouring rights act, the issue of contracts, the issue of
intellectual property laws, the issue of legal deposit, the issue of public
rights such as the moral, access and privacy have been discussed as framework
and contractual and copyright laws controlling the management of audiovisual
archives
References
Matangira
V,2011,Management of Audiovisual Archives, Harare,Zimbabwe Open university
Sand
K,2012, Review of Contractual Conservation in the Audiovisual Sector,WIPO
Seeger
C., 2004,Intellectual Property and AudioVisual Archives and Collections, Los
Angeles, University of California,
Koffler
B,1991,Legal Questions facing Audio Visual Archives, Paris, UNESCO
Etiwel Mutero holds a Bachelor of Science Honours Degree in Records and Archives Management through the Zimbabwe Open University and a National Certificate in Records and Archives Management from Kwekwe Polytechnic.You can contact him on 00264817871070 or etiwelm02@gmail.com
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